Launch Your Marketing
Career with the

Master of International Strategic Marketing

Are you ready to take your marketing career to the next level?! The MISM will give you the tools, international best practices and competencies needed to advance your marketing career globally.
Apply Today

Launch Your Marketing
Career with the

Master of International Strategic Marketing

Are you ready to take your marketing career to the next level?! The MISM will give you the tools, international best practices and competencies needed to advance your marketing career globally.
Apply Today

Designed to help you succeed!

We believe that by equipping marketers with the right tools and mindset, we can help them realize their potential to become Master Global Marketers!

Designed to help you succeed!

We believe that by equipping marketers with the right tools and mindset, we can help them realize their potential to become Master Global Marketers!

Break through
the Brick Wall!

We understand how competitive, complex and ever evolving the marketing landscape can be. The Master if International Strategic Marketing focuses on preparing you to excel in marketing strategy, management and execution within a global context, keeping you relevant and equipping you to face present and future marketing challenges.
Apply Today

Break through the brick wall

We understand how competitive, complex and ever evolving the marketing landscape can be. The Master if International Strategic Marketing focuses on preparing you to excel in marketing strategy, management and execution within a global context, keeping you relevant and equipping you to face present and future marketing challenges.
Apply Today

How the MISM helps you succeed!

The Master of International Strategic Marketing will equip you with strategic thinking and the skills required to become a successful global marketer. Here are some powerful benefits the MISM offers:
  • Practical degree that exposes students to the current best practices in the marketing profession
  • Courses that develop the most comprehensive range of competencies demanded by employers
  • Strong digital focus throughout the marketing process
  • Opportunities to integrate knowledge and apply tools to solve current and future organizational challenges
  • Interact in a cohort-based learning experience structured around teamwork and professional guidance

How the MISM helps you succeed!

The Master of International Strategic Marketing will equip you with strategic thinking and the skills required to become a successful global marketer. Here are some powerful benefits the MISM offers:
  • Practical degree that exposes students to the current best practices in the marketing profession
  • Courses that develop the most comprehensive range of competencies demanded by employers
  • Strong digital focus throughout the marketing process
  • Opportunities to integrate knowledge and apply tools to solve current and future organizational challenges
  • Interact in a cohort-based learning experience structured around teamwork and professional guidance

What does your MISM journey look like?

Your journey from facing that proverbial brick wall to career advancement and international opportunity takes you through five (5) amazing trimesters of growth and development. At the end of which you will become a master practitioner who:

  • has a comprehensive understanding of marketing in the local context
  • Produces innovative solutions to marketing problems
  • Applies analytical skills to marketing challenges
  • Exhibits cross cultural competence and ethical behaviour
  • Communicates effectively, persuasively and perceptively
Courses:
  • Marketing Management
  • Market Research
  • Selling and Sales force Management
Workshops:
  • Introduction to Strategic Marketing & CRM Case Analysis
  • Introduction to Economics
  • Business Communications, Personal Development & Team Review and Leadership Workshop
Courses:
  • Integrated Marketing Communication
  • Digital and Social Marketing
  • International Logistics and Supply Chain Management

Workshops:
    Introduction to Finance and Accounting for Marketers Excel & Access for Business
Courses:
  • Pricing and Revenue Management
  • Insight Development and Innovative
  • Product Development
  • Strategic Brand Management

Workshops:
  • Spanish for Business Purposes

Practicum Starts
Courses:
  • International Marketing and Cross Cultural Management
  • Service, Non Profit and Government Marketing
  • Marketing Analytics and Model for Marketing Strategy

Practicum
  • Practicum Continues
Courses:
  • Human Behaviour in a Social Environment
  • Organization Behaviour

Practicum Target Practicum Completion

Join The Premiere Caribbean Business School

The Arthur Lok Jack Global School of Business started its journey in 1989 as the Institute of Business (IOB), a collaboration between the University of the West Indies and the private sector. Our aim is to challenge you and develop you into an entrepreneurial leader, with the capacity to make a profound difference in your life as well as in the lives of others.
Apply Today

"I chose Lok Jack GSB to do my masters because the rigour appealed to me a lot and I want to be the best and in order for me to be the best I need to compete against the best. The most valuable thing I got was the networking at Lok Jack GSB"


Kris Granger
Alumnus of Master of International Strategic Marketing

"I chose Lok Jack GSB because the progamme is very well-rounded, it’s not only academic programmes, there are a lot of workshops to fine-tune your skills"


Dr. Keston Quow
Alumnus of Master of International Strategic Marketing

Step One:
Fill out our online application.


Step Two:
An academic advisor will contact you within 1 – 2 Business days and guide you through the process or answer any questions you may have.


Step Three:
Enroll for the Bachelor of International Sustainable Business and start your journey in bringing your big business idea to reality.

We will walk you through the entire Enrolment Process

Are you ready to make your Marketing dreams a reality? Then follow these three easy steps to get started.

Apply Today

Have a Question?
Please Contact us

Our academic advisors are standing by to answer any questions you may have.
The Arthur Lok Jack Global School of Business
Max Richards Drive,
Uriah Butler Highway North West,
Mount Hope, Trinidad, W.I.
  • 868-645-6700
  • admissions@lokjackgsb.edu.tt

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