The Master of

Marketing Management

Understand the marketing domains of brand management, promotional strategies, channel relationships and product positioning, while you explore the latest developments in data analytics, social media and AI and how they advance your approach the market.
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The Master of

Marketing Management

Successful marketers today must understand the traditional domains of marketing such as brand management, promotional strategies, channel relationships and product positioning. They also required to understand the current digital marketing landscape and how to make decisions to meet consumers where they are. 

Key Programme Attributes

  • 14 Months
  • Evening and Saturday Classes
  • Blended Learning with Online & Face to Face Sessions
  • 3 Modules (Build, Strengthen, Broaden)

Who Should Attend

The Master of Marketing has been transformed to develop marketing professionals seeking career growth and upward mobility in the marketing profession. These future Marketing Managers and Marketing Directors are high performers will gain the knowledge to assist them in transforming their careers and their lives.
  • Marketing Professionals
  • Marketing Officers
  • Brand Managers
  • Digital Marketing Officers

Entry Requirements:

This programme provides the skills to manage and lead teams, communicate effectively in the language of economics, finance and organisational change, and to understand the implications of business decisions.
  • Bachelor Degree in Marketing, Business Management or related area
  • Minimum 2 years experience in the field of Marketing
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Build Management Foundations
Personal Development
Cost Accounting & Finance
Strategy
Marketing Management
Operational Competitiveness
IT Management
Exploration of Change
Marketing Specialisation
Trimester 2 Trimester 3
Introduction to Business Analytics Integrated Marketing Communication
Insights & Value Propositions International Marketing for Consumer Goods, Businesses and Tech Services
Product Development, Branding and Pricing Performance Management & Marketing Admin
Sales, Distribution and Supply Chain Management
Broaden with Elective Seminars (Choose 5 from 8)
New frontier in leadership
Developing insightful strategic thinking
Public to private equity
A.I. at the workplace
The challenges of Caribbean economy in the post pandemic context.
Entrepreneurship
Operational excellence the never-ending challenge
Digital Marketing vs Marketing in a Digital environment

Development Steps

The Master of Marketing is divided into three modules corresponding to the development steps of the transformation experience.

Step 1

Build

Acquisition, re-assurance, fine-tuning of the skills which represents the quintessence of management.

Step 1

Step 2

Specialise

Deployment of Marketing Skills, but always with a general management perspective, allows students to contribute to the success of the company, as a whole, in its own competitive environment.

Step 2

Step 3

Broden

Broadening your business view with Seminars on the most recent developments in business. Choose 6 that are most relevant to you.

Step 3
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Faculty

Our teaching approach incorporates syndicate learning, case studies, regular assessments and immersion in real-life industry projects, designed to help deepen student knowledge in a particular area of interest and to expose them to the real business world. Assessments for the Marketing courses vary but generally includes a combination of individual and group assignments, in-class tests and class participation.
Dr. Balraj Kisto
Dr. Wynette Harewood
Dr. Nneka Joseph
Dr. Kevin Fleary
“Unequivocally, my investment at Lok Jack GSB was one of the best made in my life. I was able to land 2 new jobs within three months of graduation which represented a significant increase in income. Undoubtedly the training received at Lok Jack GSB has groomed me adequately for continued growth in my career.”
Dr. Keston QuowBusiness Unit Manager, Bryden’s and Sons and Adjunct Faculty, Lok Jack GSB
“I chose Lok Jack GSB because the rigor appealed to me a lot. When it came to post graduate education, I wanted to be the best and in order to be the best, I need to compete against the best. The School had a major impact as I met my business partners in Lok Jack GSB. The network is the best thing I got out of the school.”
Kris GrangerMarketing Consultant and Adjunct Faculty, Lok Jack GSB

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Our new developed courses are academically rigorous and include compulsory core subjects and electives. The core subjects develop student knowledge and understanding of the many functional aspects of business operations.