We Provide: Knowledge

Together we can change!

See how we’ve changed communities and businesses

Get to meet our team

This is how we change the world

“We are delighted to be partnering and collaborating with the Caribbean Behaviour Change Network.”

“We share their intense passion, cultural acumen and specific design expertise, and see them as a perfect fit with Ogilvy’s behavioural science approach.

We believe there is tremendous potential for the Caribbean region to apply the latest insights in human psychology and behavioural insights to make a better society and environment.

From a scientist’s mindset, islands are the perfect place to conduct experiments. From a creative standpoint, we frequently find that the biggest ideas come from the smallest places.

In the coming months and years, together we will collaborate on private and public sector projects to achieve social, health and societal transformation for the people of the West Indies.”

See how we’ve
communities and

Change doesn’t just happen. It requires unlearning. The process of unlearning isn’t as simple as pulling weeds from the front yard but rather, surgical: it takes time and effort. Are you ready to unlearn to become better?

This is how we change the world

We start by stepping back: looking at the problem holistically to create a transformative and unique solution that not only eradicates the problem, but stops future ones in their tracks.

We Provide: Knowledge
Services Interventions CHANGE

We’re not just experts, we’re expertly qualified. We don’t pretend to know everything but together we can achieve anything!

Meet Our Team

We are a powerful unit made up of researchers, thinkers, strategists, designers, and media practitioners, ready to make a difference for you.

Steve Ouditt

Steve Ouditt has been creating art and design for social change for over thirty years. He has lived and worked in several countries and has received scholarships, grants and commissions for projects in the United States, the United Kingdom, Iceland, The Netherlands, Germany, China, India, Cuba, Jamaica, Guadeloupe, Dominican Republic and Trinidad and Tobago

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Gerard Hutchinson

Gerard Hutchinson is currently the Professor and Unit Lead in Psychiatry, at the School of Medicine, Faculty of Medical Sciences (FMS), University of the West Indies, St Augustine. He also serves currently as the coordinator of the DM Psychiatry, St Augustine campus and the Programme Director of the MSc Clinical Psychology programme on the St Augustine campus

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Tracy J Hutchings

Tracy J Hutchings is an ideator, audio producer, voice / character actor, and an Addy Award winning copywriter with over seventeen years industry experience. He has written and often times produced and voiced various commercials. Over the years, Tracy has brought his skills to brands ranging from Governmental (The Ministry of Tourism TT, for example) to International (Nestlé, Unilever and KFC among others) and he was part of the team that won Gold at the WorldMediaFestival Awards held in Hamburg, Germany in 2009.

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Ayodhya Ouditt

Ayodhya Ouditt is a system designer, illustrator, writer, and art educator based in Trinidad and Tobago. Awarded a full tuition Development Needs Scholarship from the Government of Trinidad and Tobago, he earned his BFA in industrial design at the Rhode Island School of Design.

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Dr. Ron R. Sookram

Dr Ron Sookram is Academic Director at The University of the West Indies, Arthur Lok Jack Global School of Business (UWI-ALJGSB). Ron also serves as the School’s Resident Consultant on

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Fayola Nicholas

Fayola Nicholas is a Doctoral Candidate in Branding, of the DBA Programme of Grenoble Ecole de Management, France and Webster University, Switzerland. She holds an International MBA from the UWI

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What we were
thinking was...

A Flood of Ideas

Written by: Ayodhya Ouditt        Updated: Jan, 2020      2 min read The recent downpours have undoubtedly brought destruction to many. And while this has sobered the

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Change is
Communal. Here’s
how we can help.

Our job is not to overpower, but to empower you with the change tools needed to make a difference in your community, company and environment. Let’s connect.

The Arthur Lok Jack Global School of Business

Max Richards Drive
Uriah Butler Highway North West,
Mount Hope, Trinidad, W.I.