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Basically every organisation from trade associations to government agencies regularly holds large and small meetings. This course provides the basic tools to successfully plan and manage local, national, and international meetings and conferences. Course information covers the basic competencies tested in the Certified Meeting Professional (CMP) examination. Learn How To:
- Conduct thorough pre-event planning
- Identify an appropriate site and perform comprehensive site inspections
- Develop, analyse, and project a budget
- Implement marketing strategies, including list documents, brochure design, mailing cost reduction, and creative marketing
- Comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws
- Recruit and train volunteers and staff for maximum performance
- Evaluate the effectiveness of an event
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Review the most successful techniques for managing, training, sales promotion, staff meeting, and other corporate events. Learn how to stay within a budget, yet produce events with creative flair. Learn How To:
- Integrate corporate events within the overall communication strategy of the company
- Assess, inspect, and / or design sites for corporate events
- Get significant results from small corporate meetings
- Orchestrate large national and international events
- Produce successful awards and recognition events
- Use unique and specific events to bolster corporate morale
- Design and effectively manage major corporate hallmark events, such as anniversaries and ground-breaking ceremonies
- Develop and implement record-breaking corporate sales events
- Improve corporate hospitality
- Negotiate to get the best return on investment (ROI) for your organisation
- Reduce event costs and document the savings for your annual review
- Demonstrate the added value of your corporate events as a means of receiving an increased budget and other support in the future
- Identify and pursue career opportunities in this expanding field
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This course covers the practical skills needed to launch, operate, and grow a successful Event Managing business. Learn how to develop a business plan, manage finances, market, and approach Events Management as a profit-making business. Case studies will cover everything from start-up capital to managing employees. Learn How To:
- Discover the five forces that drive profitability
- Apply the best practices of successful companies in Event Management
- Develop an effective marketing strategy for new clients and to serve existing accounts
- Identify sources of financing
- Perform market research
- Avoid cash flow problems that are the downfall of many profitable businesses
- Use break-even and bottom-up analysis to make important decisions
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This course will provide a solid foundation in the complexities of domestic and international protocol. It will equip students with the necessary resources to research protocol issues and the skills to design and implement a protocol plan to support a special event, meeting or conference. Learn How To:
- Identify resources to answer your protocol
- Avoid inaccuracies in protocol that may result in embarrassing situations
- Build your confidence in making decisions about event protocol issues
- Prepare a protocol plan
- Advise colleagues on inappropriate etiquette and protocol
- Make your guests feel welcome and respected
- Learn and understand the rules and traditions of protocol and etiquette
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Sport Event marketing is a fast growing area that requires professional management skills. This course covers promoting and managing large and small sporting events, covering everything from event logistics to sponsorship to successful marketing. Learn How To:
- Identify the key sport event stakeholders: athletes, participants, sponsors, spectators and media partners
- Develop, execute, and evaluate a sponsorship programme
- Implement systems for marketing, television and radio rights, signs, event advertising, and use of the event logo
- Develop and implement a food and beverage service and hospitality programme
- Develop logistics and operational plans for all levels of sport events
- Analyse and prevent risks at sport events
- Understand the role that volunteers play and develop strategies for recruiting, training, managing, and recognising them
- Plan admission procedures for sports events
- Work with official sanctioning bodies to ensure compliance with protocol, traditions, and regulations
- Design, plan, manage, and evaluate awards ceremonies
- Construct an effective evaluation programme
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This course will demonstrate to the perspective meeting or event professional the efficient and productive use of music, entertainment and production management in their meetings and events. Learn How To:
- Recognise that entertainment represents a large economy
- Identify job opportunities in the event entertainment and production fields
- Develop and know how to carry out a plan through strategic preparation for event production and entertainment
- "Observe" the effects of the plan by viewing actual Contract and Rider requirements
- Familiarise yourselves with various tools for measurement of Return on Event Entertainment
- Know the differences between agents, managers and entertainment companies and how they interact with headline entertainment
- Create a crises mitigation plan
- Familiarise yourselves with the legalities of music licensing
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This course helps you understand the growing role of expositions and trade shows in the marketing and sales process, both in Trinidad and Tobago and internationally. It provides practical information for designing and managing projects from a trade show exhibit to planning and co-ordinating an entire exposition. Learn How To:
- Use research to target the exhibit or exposition to primary and secondary markets
- Identify resources including designers and general service contractors
- Negotiate successful vendor contracts
- Develop a thorough and comprehensive marketing strategy and measure results
- Incorporate promotional activities that enhance marketing efforts
- Prepare sales and exhibitor communications
- Use commercial sponsorship to decrease operating expenses
- Evaluate overall effectiveness through proven measurement tools
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