Collections
The Republic Bank Library’s Physical collections include approximately 980 items including books, annual reports and DVDs. The majority of our collection is electronic based. Access is available to over 20,000 journals through the online databases.
For all collections, see our Borrowing Policies.
E-Resources at the Republic Bank Library
See our Database A-Z Listing for descriptions of available electronic resources.
New Books
Financial Reporting and Analysis: Using Financial Accounting Information (11th edition)
Charles H. Gibson
Subject
Financial reporting, financial analysis, financial statements
Abstract
Discover the significance of financial statements in business today as you learn to prepare and use financial information using actual examples from well-known companies in Gibson's FINANCIAL REPORTING AND ANALYSIS: USING FINANCIAL ACCOUNTING INFORMATION, Eleventh Edition. This well organized, inviting text emphasizes the analysis and interpretation of the end result of financial reporting--financial statements. You will build skills by analyzing real financial information working with actual reports, 10Ks, proxy statements, other exhibits, and cases drawn from current companies. Nike serves as a continuing focus company throughout the text so you understand the meaning of its statements within a competitive context. All presentations incorporate the most recent changes in accounting standards and financial reporting, such as the financial reporting in the field of hospitality. With this edition, you will gain access to the Thomson ONE: Business School Edition--the same online financial analysis tool used by Wall Street professionals every day. Because the book organizes learning around numerous industries, you will leave the course prepared for success, no matter what area of business you pursue.
Ethics 4 Everyone
Eric Harvey and Scott Aritiam
Subject
Business ethics, business practices.
Abstract
The title says it all! Read the papers ... watch the evening news. There are some serious ethics problems out there, and it’s imperative that you don’t get caught up in them. Reputations are at stake, success is at stake, jobs are at stake. And you must protect yourself by making sure that integrity-based business practices become your way of life. That involves everyone in your organization, and that’s what this timely handbook is all about! Ethics4Everyone is a unique and powerful resource for employees at ALL levels. It provides practical information to guide individual actions, decisions, and daily behaviors. And it will help your entire workforce understand that, when it comes to business ethics, everyone is responsible ... everything counts!
Consumer Behavior (11th edition)
Del Hawkins and David Mothersbaugh
Subject
Marketing, consumer environment, marketing strategy
Abstract
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Essentials of Marketing Research (2nd edition)
V.Kumar, David Aaker and George Day
Subject
Marketing research, data analysis, research design
Abstract
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process.. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.
eMarketing eXcellence: Planning and optimizing your digital marketing (3rd edition)
Dave Chaffey & PR Smith
Subject
e-Marketing, e-Costumers, site design, e-tools, e-business
Abstract
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimize their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to: * Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. * The best selling practitioner eMarketing book arrives in its third edition - totally revised and enhanced with new features, contemporary examples and up-to-date theory
* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews
* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online business.
Books and Pamphlets
- Core texts are labeled with a colored sticker to identify that they are for library use only. These items are "non-circulating"
- Books from the general collection may be borrowed for seven days. ALJGSB faculty may arrange for extended loans.
- "Non-circulating" items must be used in the library. Physical journals may be used only within the Library.
Core Collection
- Our core collection comprises of the items which are specifically used for the teaching and research objectives of the ALJGSB
Serials (includes Newspapers and Journals)
- The current issues (up to one month) are stored within the library.
- Older issues are stored in storage and can only be accessed through a request. Most of the Serials and Periodicals are located online through the online databases.
Reserve Collection
- The reserve collection is located within the staff area of the library.
- The collection comprises of lecturer’s personal copies and lecturers’ folders that support the courses currently being taught at the Lok Jack GSB
- These items must be used within the library.
Practicum Collection
- The practicum collection comprises of final projects completed by our students.
- These items cannot leave the library and photocopying is not allowed.