Congratulations on your decision to pursue the International Master of Strategic Marketing (IMSM) at the Arthur Lok Jack Graduate School of Business; the Caribbean's leading business school. As the premier institution for the provision of business and management education, our programmes are specifically geared towards producing world class leaders, capable of delivering effective leadership in any organisation.
The International Master of Strategic Marketing (IMSM) addresses the complex issues that face marketing managers in the twenty-first century. The programme focuses on marketing strategy and management within the context of global and international markets. Participants are able to evaluate cultural differences and acquire enhanced skills in developing and implementing marketing strategies and decision making in international contexts. The programme is comprehensive, intellectually demanding and presents an up-to-date understanding of business and marketing concepts. Of crucial importance, is the ability to analyse and evaluate a rapidly changing business environment, to plan accordingly and to implement customer-focused solutions that will deliver both financial performance and develop long-term client-business relationships. Students will develop mastery of effective marketing strategies and undertake an in-depth study of specific areas of marketing such as marketing analytics, services marketing, digital and emarketing, Human Behaviour and Cross Cultural management.