This 2 day workshop would empower the participants with the ability to explore, access and penetrate new international markets using technology for the benefit of business objectives.
The course assumes basic computer, internet and popular social media familiarity. The programme builds on this assumption to ensure all development efforts fit to the organisation’s marketing and development aspirations, and are executed with professionalism and efficiency to establish brand presence and build brand penetration.
At the end of this workshop participants will:
- Understand the scope and depth required in accessing International markets
- Understand the range of Technology tools and explore specific tools to access international markets
- Use specific technologies to support International market
- Create and execute a plan for the roll out of international market access using technology
Topics to be covered over this workshop include:
- Market Development: In this section we would explore the tasks required in developing international markets, and as well consider the broad range of options that are available to an organisation to engage these foreign markets.
- Technology for Market Development: In this section we consider the various technologies that are available and that are being used for development of international markets. These consider the use of technologies across various segments of the foreign market development life-cycle – starting with research and following through customer feedback.
- Marketing technologies and techniques for Business Development: In this section we explore strategies to enhance the marketing and visibility activities of the organisation in its specific targeted market of operations. We explore the use of tools and the design of campaigns to seamlessly deliver focused messages to the target- client audience.
- Managing Logistics and Payments with technology: In this final section we consider the close-out of transactions, which include the commerce (& payment) function through delivery options, methods and issues that all contribute to successful development of activities within the new market.
- Small, Micro and Medium sized business owners
- Sales and Business Development Professionals
- Advertising & Marketing Professionals
- Brand Managers and Media Planners
- Digital Marketing Professionals
- Web Strategists
- Product Managers
- Customer Relationship Management Professionals
- Interactive lectures on key elements and constructs
- (Video) Cases of benchmarks and best practices
- Group activities for applied skills
Facilitator's Bio-Sketch: Faheem Mohammed
Mr. Faheem Mohammed currently serves as the Managing Director of Professional Alliance Network (Caribbean) Limited (panCaribbean.org) where he leads the Competitive Strategy and Leadership portfolios.
He is a member of faculty in the Business Strategy Subject Area Group and programme director for the Master Information System and Technology Management programme at the Arthur Lok Jack Graduate School of Business, UWI St. Augustine, where he lectures on the MBA and MSc programmes locally and internationally on Technology, Information Systems and Ecommerce, and supervises final practicum theses on technological innovation, ecommerce and business process reengineering. He also lectures with the Australian Institute of Business (TTHTI) in Electronic Commerce and Leadership courses.
Mr Mohammed serves as the Director responsible for Technology, Media and Administration for several private organisations locally.
Previously he served in the capacity of Manager of Strategic Development for an investment portfolio at a regional investment bank. Past positions included the role of Engagement Manager and Centre Head for the Centre for Strategy and Competitiveness, and the Centre for Leadership Assessment and Development at the Arthur Lok Jack Graduate School of Business. He served as the Administrator for the Muslim World League Regional Office for the Caribbean and Central America.
A serial entrepreneur, his ventures spanned a range of industries including Printing and Packaging, Food and Beverage, Events Management and Promotions, Import and Distribution, NGO and Professional Service Firms – some within a transnational context, and others household brands in its market segments today.
He has been lecturing and facilitating professional workshops over the past decade in institutions which include Arthur Lok Jack Graduate School of Business, UWI Open Campus and COSTAATT, amongst others.
Qualifications & Training
Mr. Mohammed holds a Masters Science in Strategic Business Information Technology issued jointly from the University of Portsmouth and the National Computing Council of the UK. This follows his attainment of his Bachelors Science in Management Studies from the University of London - London School of Economics and Political Science, also of the UK. Additionally, he holds a Postgraduate Certificate in University Teaching and Lecturing from the University of the West Indies, St. Augustine campus, along with a Certificate in Technology Entrepreneurship from Stanford University and Venture Labs.
In a theological context he holds a Diploma in Islamic Studies (Distinction) from the Haji Ruknuddeen Institute of Islamic Studies, and Certificates for Leadership Training (Muhammad Ibn Saud Islamic University, Saudi Arabia and the International Islamic University, Pakistan).
Professionally he received training in Innovation, Leadership and Entrepreneurship (ILEA) at the Lok Jack GSB with Saville Consulting; Leadership Forum with BP, Lok Jack GSB and Evolve Consulting; Personality Assessment and Psychometrics (Saville Consulting), IT & Web Design (4Sight Consulting), Project Management, Change Management (Lok Jack GSB).
He also has pursued open courses in Leadership (Organisational & Change, and Practical Leadership) (MIT Sloan); Organisational Modeling (University of Michigan); Game Theory (Stanford University, with linkages to Yale and MIT Sloan); and Technology Entrepreneurship (Venture Labs & Stanford University).
Presentations & Publications
His work and exposure has spanned presentations to organizations and publications in jurisdictions throughout the Caribbean and South America, Europe and Asia.
Citations – EU Commerz; New European Economy; Harvard Business Review; Caribbean News Network; Caribbean Development Fund; Business Guardian; Nova Committee;
Current & recent memberships include:
Strategic Management Society (SMS) – an international professional society for the advancement of strategic management (http://strategicmanagement.net)
Institute of Electrical and Electronics Engineers (IEEE) - the world’s largest professional association dedicated to advancing technological innovation and excellence for the benefit of humanity (http://www.ieee.org)
Internet Society – a global society that promotes the open development, evolution and use of the Internet for all (http://internetsociety.org)
|Date||October 27th - 28th 2014 - View Event Calendar|
|Time||8:30 pm – 4:30 pm|
|Cost||TT $3,800.00 (inclusive of training materials, refreshments and Certificate of Participation)
Please note that prices are subject to change without notice.
|Venue||Arthur Lok Jack Graduate School of Business
Talia Dass ext. 402
Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.
Course Cancellation/ Reschedule Policy
Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).
ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.