Agile Marketing

Overview

As change cycles increase in speed and impact, organisations are finding new ways of responding and driving growth and sustainability. Agile Marketing is enabling organisations to respond to market trends in a faster, more impactful and more measurable way. This workshop explores the way in which Agile Marketing works within organisations and what is required to manage its integration within activities.

Learning Objectives

Upon completion of this workshop participants should be able to:

  • Demonstrate an understanding of Agile Marketing
  • Examine and apply the tools that drive Agile Marketing
  • Evaluate the fit and impact on organisations of Agile Marketing
  • Explore Agile Marketing approaches and methods
  • Plan for the integration of Agile Marketing into organisations

Programme Outline

Topics to be covered include:

  • Characteristics and Differences from Traditional Marketing
  • How it works – Approaches, Tools and Techniques
  • Operational Structures – teams, technologies, processes
  • Management: Operating Principles, Policies, Practices

Target Group

This workshop was designed to be beneficial to:

  • Demonstrate an understanding of Agile Marketing
  • Examine and apply the tools that drive Agile Marketing
  • Evaluate the fit and impact on organisations of Agile Marketing
  • Explore Agile Marketing approaches and methods
  • Plan for the integration of Agile Marketing into organisations

Facilitator's Bio-Sketch:

Current Work
Mr. Faheem Mohammed currently serves as the Managing Director of Professional Alliance Network (Caribbean) Limited (panCaribbean.org) where he leads the Competitive Strategy and Leadership portfolios.

He is a member of faculty in the Business Strategy Subject Area Group and programme director for the Master Information System and Technology Management programme at the Arthur Lok Jack Graduate School of Business, UWI St. Augustine, where he lectures on the MBA and MSc programmes locally and internationally on Technology, Information Systems and Ecommerce, and supervises final practicum theses on technological innovation, ecommerce and business process reengineering. He also lectures with the Australian Institute of Business (TTHTI) in Electronic Commerce and Leadership courses.

Mr Mohammed serves as the Director responsible for Technology, Media and Administration for several private organisations locally.

Past Work
Previously he served in the capacity of Manager of Strategic Development for an investment portfolio at a regional investment bank. Past positions included the role of Engagement Manager and Centre Head for the Centre for Strategy and Competitiveness, and the Centre for Leadership Assessment and Development at the Arthur Lok Jack Graduate School of Business. He served as the Administrator for the Muslim World League Regional Office for the Caribbean and Central America.

A serial entrepreneur, his ventures spanned a range of industries including Printing and Packaging, Food and Beverage, Events Management and Promotions, Import and Distribution, NGO and Professional Service Firms – some within a transnational context, and others household brands in its market segments today.

He has been lecturing and facilitating professional workshops over the past decade in institutions which include Arthur Lok Jack Graduate School of Business, UWI Open Campus and COSTAATT, amongst others.

Qualifications & Training
Mr. Mohammed holds a Masters Science in Strategic Business Information Technology issued jointly from the University of Portsmouth and the National Computing Council of the UK. This follows his attainment of his Bachelors Science in Management Studies from the University of London - London School of Economics and Political Science, also of the UK. Additionally, he holds a Postgraduate Certificate in University Teaching and Lecturing from the University of the West Indies, St. Augustine campus, along with a Certificate in Technology Entrepreneurship from Stanford University and Venture Labs.

In a theological context he holds a Diploma in Islamic Studies (Distinction) from the Haji Ruknuddeen Institute of Islamic Studies, and Certificates for Leadership Training (Muhammad Ibn Saud Islamic University, Saudi Arabia and the International Islamic University, Pakistan).

Professionally he received training in Innovation, Leadership and Entrepreneurship (ILEA) at the Lok Jack GSB with Saville Consulting; Leadership Forum with BP, Lok Jack GSB and Evolve Consulting; Personality Assessment and Psychometrics (Saville Consulting), IT & Web Design (4Sight Consulting), Project Management, Change Management (Lok Jack GSB).

He also has pursued open courses in Leadership (Organisational & Change, and Practical Leadership) (MIT Sloan); Organisational Modeling (University of Michigan); Game Theory (Stanford University, with linkages to Yale and MIT Sloan); and Technology Entrepreneurship (Venture Labs & Stanford University).

Presentations & Publications
His work and exposure has spanned presentations to organizations and publications in jurisdictions throughout the Caribbean and South America, Europe and Asia.

Citations – EU Commerz; New European Economy; Harvard Business Review; Caribbean News Network; Caribbean Development Fund; Business Guardian; Nova Committee;

MEMBERSHIPS
Current & recent memberships include:

Strategic Management Society (SMS) – an international professional society for the advancement of strategic management (http://strategicmanagement.net)

Institute of Electrical and Electronics Engineers (IEEE) - the world’s largest professional association dedicated to advancing technological innovation and excellence for the benefit of humanity (http://www.ieee.org)

Internet Society – a global society that promotes the open development, evolution and use of the Internet for all (http://internetsociety.org)

Details

Date November 24th 2014 - View Event Calendar
Time 8:30 pm – 4:30 pm
Duration 1 Day
Cost TT $2,500.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope

Contact

Tel: 645-6700
Fax: 662-1411

Coordinators:

Tamara Edwards ext 157
Umesh Sookoo ext 367

E-mail: u.sookoo@lokjackgsb.edu.tt or openenrolment@lokjackgsb.edu.tt

Certification

Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.

 

  

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