Business Protocol for Professionals


Protocol has become a highly sophisticated and strategic asset in today’s business, and diplomatic world. It dictates how we behave socially, conduct business and interact in particular situations. Today the global economy and advancing technologies obscure borders and eclipse distances. Businesses must now engage in constructive dialogue across borders. 
This exposure to the conventions of business protocol will guide participants as to the rule of engagement in this arena, and how it can be used to create an atmosphere conducive to mutual understanding and collaborative decision making. 
Protocol is the accepted practice of international etiquette, often considered the glue that holds everything together. The priority that businesses throughout the world place on global expansion highlights the need for cross-cultural understanding at all levels. Understanding other cultures enables people to demonstrate respect – the foundation of every good, lasting relationship. It can help avoid miscommunication, which can be both financially and professionally damaging to both individuals and organizations.

In this two-day workshop participants will be exposed to the delicate art of business protocol and the prerequisites for its effective practice which include tremendous discipline, acute cultural awareness. The adherence to the guidelines of business protocol has the potential for clearer communications, stronger relationships, and deepening trust have rewards that extend well beyond the bottom line.

Learning Objectives

  • On completion of this workshop participants should be able to:- 

    • Develop an understanding of the rules and traditions of protocol 
    • Identify resources to answer protocol questions 
    • Demonstrate an understanding of the order of precedence, forms of address and titles. 
    • Prepare a protocol plan
    • Successfully manage an Official/ VIP visit
    • Demonstrate confidence in making decisions about protocol issues 
    • Advise colleagues in correct etiquette and protocol
    • Acknowledge the significance of international protocol and cultural intelligence
    • Make your guests feel welcome and respected 
    • Avoid errors in protocol that may result in disputes, insults, embarrassment or distractions
    • Become more knowledgeable about the interpersonal aspects of the global economy
    • Make a positive and lasting impression with others
    • Better understand cross-cultural issues

    Participants will benefit from additional reading material from current articles and journals in Business Protocol and Etiquette.
    The workshop is designed to enable two different types of learning to take place.

    • Acquisition of new knowledge – enhancing the participants’ awareness and understanding of the fundamentals of Business Protocol.
    • Development of skills – Providing participants with the opportunity to apply and test their expanded knowledge through exercises, case studies and group / project.

    Instructional learning strategies will include: lectures/ discussions, videos/audio-visuals, case studies, exercises, interactive games, quizzes, group / team projects. While an important component will be lectures, the workshop will be highly interactive and participants should be prepared to discuss and participate in exercises and class/group discussions.

Programme Outline

Topics to be covered include:

  • The role of International Protocol
  • Understanding the Order of Precedence and Seating,
  • Importance of Rank and Status
  • Titles and Forms of Address
  • Introductions
  • Managing Official /VIP visits
  • Official Entertaining
  • Seating Arrangements
  • Sensitivity to Cross Cultural Differences
  • World Class Handshakes
  • Global Communication Styles and Conversation Skills
  • Body Language 
  • Image and Dress Code
  • A guide to High and Low context cultures
  • Official Gift Giving
  • Electronic Communications 
  • Offensive Gestures in other cultures
  • Do’s and Don’ts

Workshop Benefits

Upon completion of this workshop, participants should be able to:

  • Always provide media with useful and relevant information
  • Communicate in the media with professionalism and sophistication
  • Develop and demonstrate effective on-air interviewing style and techniques
  • Develop and maintain effective media communication
  • Feel confident to communicate, in the media, about any tough or sensitive issue 
  • Foster a more deliberative public space for media participation
  • Illuminate organisational issues that add value to media discussion
  • Implement media-rich communications strategies
  • Perform effectively as spokespersons in high-stakes situations
  • Turn critical communication situations into opportunities
  • Utilise proven communication techniques in high-impact media situations

Target Audience

This workshop would be beneficial to:
Ministerial Advisers, Senior Officials, Military and Government Protocol Officers Administrative Professionals, Public Relations Professionals, Human Resource Professionals, Event Promoters and Marketing Specialists, 

Faculty Bio-Sketch: Michelle Mischier

Michelle Mischier has specialised in communication skills and has industry experience as a Corporate Meeting Planner for the last ten years. She lectures at the Arthur Lok Jack Graduate School of Business in the George Washington Event Management Certificate Program.

Prior to starting her own company, Michelle was the Communications Specialist at the Ministry of Housing, and has worked in several government Ministries, including as an Advisor at the Office of the Prime Minister. Ms. Mischier has also served as the Deputy Chairman of the Eastern Regional Health Authorities, as well as a member of the Board of Directors of the Trinidad and Tobago National Commission for Self Help.

Currently in her final year, of the Msc in Marketing with the University of Heriot Watt, she holds a Post Graduate Certificate from The University of Heriot Watt and a Diploma in Public Relations from the London Chamber of Commerce and Industry. Ms Mischier is a graduate of the only nationally accredited business etiquette, image and international protocol school in the United States of America, the Protocol School of Washington (PSOW).

Armed with several years of industry experience in protocol, event management and marketing she brings in-depth knowledge and skill to the etiquette and protocol industry. She has planned and directed government and civic ceremonies, conference and special events.  She has a vision and passion for providing Caribbean Meeting Planners and Event Managers with the leading resources for learning, networking and shaping the vision for the profession in the region. 


Date View Event Calendar 23rd-24th February, 2015
Time 8:30 pm – 4:30 pm
Duration 3 Days
Cost TT $3,500.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope


Tel: 645-6700
Fax: 662-1411


Umesh Sookoo ext. 367
Lisa Ramrattan ext. 114



Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.



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