Managing the Media


Understanding the media environment is critical. This workshop covers how media affects what people think and do—how media sets the agenda, nationally and internationally. Media outreach is key for the survival of organisations in today’s fastpaced interactive environment. This workshop allows participants to successfully engage media and build, implement, and measure earned media programmes that achieve policy and business objectives. This innovative and challenging workshop explores the dramatic impact media has on society and requires participants to analyse such impact; helping communications professionals to better understand and execute media relations skills and how to best pitch and present “news” to prospective media outlets; moving reporters to cover your issue or organisation instead of the competitor.

Target Audience

This workshop is geared toward communications, media, public relations professionals and others looking to stay on top of media trends and strategies.

Learning Objectives

At the end of this workshop, participants should be able to:

  • Develop memorable messages that connect and move people to action
  • Develop the skills required to be a Press Attaché
  • Learn how to draft and distribute press releases, talking points, and press strategy memos
  • Learn how to manage and control volatile situations in the news media
  • Learn how to pitch stories and present news to prospective media outlets
  • Learn how to plan a news conference and get the press present
  • Learn successful spokesperson strategies, tactics, and techniques
  • Learn the anatomy of good writing; how to write for newspapers, magazines, radio and TV
  • Learn the major differences between broadcast and print interviews
  • Learn what motivates news media and how journalists cover stories
  • Recognise the numerous interview techniques used by reporters
  • Understand the role and responsibilities of a Communications Advisor


Date View Event Calendar
Time 8:30 pm – 4:30 pm
Duration 3 Days
Cost TBA (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope


Tel: 645-6700
Fax: 662-1411


Brent Cassim - ext. 330
Anastasia Mohammed - ext. 328



Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.



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