Crisis Communication Management


crisis-communicationThe key to effective crisis communication management is to be prepared before a crisis occurs. Once a crisis happens, there is little time to think much less to plan. A crisis could hit your organisation at any time. Are you prepared?

Crisis Communication Management is an interactive and engaging workshop with hands-on practice followed by feedback and coaching from an expert trainer. This workshop will help organisations identify their risk and crisis vulnerabilities; negotiate different crisis situations through issues management and scenario planning and development of a crisis readiness protocol.

Training will also assist participants in handling media and other stakeholders during a crisis situation and in assessing possible threats presented by emerging situations; helping participants be proactive and prepared before a crisis strikes.

This powerful knowledge-to-practice workshop will deliver dramatic results in real time; providing participants with the practical techniques, specialised skills, sophistication and

savvy that they can immediately put to work, starting right in the workshop's role play sessions. You will benefit from high quality multi-media presentations, real-world case studies, and the chance to brainstorm around your own issues.

Target Audience

This workshop is designed for public relations, marketing and communication practitioners, as well as emergency management, health and safety, security and law enforcement professionals. It is also ideal for professionals at all levels who may be involved in preparing plans or resources for crisis communication, or in deploying communication plans in the event of a crisis.


Upon completion of this workshop, participants should be able to:

  • Build and test a crisis communications plan
  • Communicate your message in a way that connects with the audiences you need to reach
  • Engage stakeholders
  • Identify target audiences
  • Implement a crisis communications plan
  • Select appropriate communications channels during a crisis
  • Develop an understanding of the potential barriers to good communication in a crisis
  • Work with the media during a crisis

Learning Objectives

  • Acquire practical tools to map and prioritise reputational issues
  • Design effective crisis management strategies
  • Develop best practice issues mapping, scenario planning and risk assessment instruments
  • Develop an understanding of crisis dynamics
  • Develop effective crisis management skills and techniques
  • Develop the skills required to be an effective communicator during a crisis
  • Examine crisis communication response systems and protocols best practice
  • Examine the stages of crisis communication
  • Explore effective approaches to crisis communication
  • Explore the dynamics of social media crisis communication
  • Learn effective communication with internal and external publics
  • Learn how to build stakeholder trust during a crisis
  • Learn how to conduct a reputation flashpoint audit
  • Learn how to craft effective messages and holding statements
  • Learn how to design and conduct vulnerability audits and other assessments
  • Learn how to engage and involve stakeholders during a crisis
  • Learn how to formulate a crisis communication strategy
  • Learn how to manage and control volatile situations in the news media
  • Learn how to manage the media during the stages of a crisis
  • Learn how to perform effectively as a spokesperson in high-stakes situations

Programme Outline

Topics to be covered over the three days include:

  1. Best practice issues mapping and risk assessment
  2. Creating a "Dark site" (a crisis website prepared in advance and ready to go live at short notice)
  3. Crisis communication response systems and protocols best practice
  4. Crisis dynamics: lessons for how crises originate and develop
  5. Crisis escalation protocols
  6. Developing and implementing results-driven news conferences during a crisis
  7. Drafting a comprehensive crisis manual
  8. Effective approaches to crisis communication
  9. Formulating a crisis communication strategy
  10. How to conduct a reputation flashpoint audit
  11. Messages and holding statements
  12. Performing effectively as a spokesperson in high-stakes situations
  13. Practical tools to map and prioritise reputational issues
  14. Predicting, managing and controlling controversies in the media
  15. Reputation management
  16. Scenario planning
  17. Simulation and training
  18. Social media crisis communication
  19. Stages of crisis communication
  20. Stakeholder engagement
  21. Understanding potential origins of reputational crisis
  22. Working with the media during crisis

Facilitator: Ms. Renée Cummings 

Crisis Communication, Litigation PR, Public Affairs, Public Relations, Media Relations and Risk Management Specialist:

  • Skilled at translating communications into high impact internal, external, and media- friendly strategies.
  • Extensive experience helping clients identify and develop their key communications objectives as well as supporting clients in the creation, implementation and management of their strategic internal and external plans.
  • Solid background in stakeholder engagement and building trust in the stakeholder engagement process, specialising in message delivery, media outreach, deal negotiations, lobbying, coalition development, advocacy, damage control, research surveys, focus groups, issues management and benchmarking.
  • Worked with clients on a diverse range of communications projects including reputation development and management; change management programmes, stakeholder engagement, product and project launches, crisis communication planning and management.
  • 25 years journalism experience, national and international; successful in all genres of media; print, radio, television and social media; received several prestigious journalism awards including the New York Newsday Award for Excellence in American journalism.
  • Areas of expertise include but not limited to; competitive media analysis and intelligence gathering, building strategic alliances, communications, crisis communications, crisis management, issues management, scenario planning, stakeholder engagement, media relations, legal media, public affairs, public relations, social media crisis communications, reputation and risk management, thought leadership, litigation PR, witness preparation, mock arbitration, jury research, criminology, criminal justice, forensic psychology.


Date View Event Calendar
Time 8:30 pm – 4:30 pm
Duration 3 Days
Cost TT $4,000.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope


Tel: 645-6700
Fax: 662-1411


Kavita Seeraj-Nagassar ext. 132
Jamie Kendall ext. 155



Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.



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