Sustainable Event Management

Overview 

This two-day workshop addresses some of the major trends and successful practices in Sustainable Meetings and Event Management. The main objective here is to expose practitioners to valuable tools and information that can assist them in their day to day effectiveness and efficiency as an event manager or marketer when creating either completely green meetings and events or in the creation of more sustainable events.

Target Audience

This workshop would be beneficial to:

  • Event Planners
  • Marketing/Brand Managers
  • Corporate Communications Officers
  • Individuals interested in learning about the specific practices, strategies and trends involved in creating and executing green events

Learning Objectives

Upon completion of this workshop, participants should be able to:

  • Create and Operationalise a Green Strategic Plan
  • Locate and Utilise Sustainable Suppliers
  • Green their Supply Chain
  • Understand Sustainable Design and Décor
  • Identify potential issues and challenges to developing and implementing a sustainable green meeting and/or event
  • Conduct sustainable pre, mid and post-event evaluations
  • Calculate a Carbon Footprint
  • Understand Green Marketing and Promotions
  • Integrate green initiatives into the planning and managing of events
  • Understand Green Environments
  • Identify Sustainable and Green terminology
  • Measure and evaluate their event's level of greenness

 

Programme Outline

Topics to be covered during this workshop include:

Day 1

Sustainability in Event Management

1) Introduction

a) Group introductions

b) Overview and course objectives

2) Terminology Overview.

a) What is green?

b) What is sustainability?

c) What is the difference?

d) Common green terminology

3) Historical Overview of Sustainability

a) How sustainability programmes evolved

b) The many benefits of sustainability

c) How it has become commercialised

d) Green customers

4) Going Green

a) What green means for the event management industry?

b) Existing green certifications and initiative

c) LEED Certification

d) Green washing - what to look for

e) Why it is important; the impact of green event planning on the environment

f) Industry trends and best practices for green event practice

Sustainable Strategic Planning for Meetings and Event Management

1) Developing a sustainable strategic plan

a) Working with existing missions

b) Finding a good blend between clients and sustainable initiatives

c) Developing measurable research objectives

d) Plan components

2) Greening your Supply Chain

a) Developing Green Budgets

b) Finding and Working with Green Suppliers

c) Green Contracts

d) Green Environments/Venues

DAY 2

Greening Your Event: Trends, Practices & Idea Generation

1) Overview and Recap of Day 1

2) Greening Specific Event Components

a) Food and Beverage

b) Transportation

c) Venue

d) Accommodations

e) Event Design

3) Green Marketing- Understanding how to position and market a green event

a) Green Positioning- delivery and standards gaps

b) Social Media

c) Advertising

d) Guerilla Marketing

4) Going Green

a) What green means for the event management industry

b) Existing Green certifications and Initiatives

c) LEED Certification

d) Greenwashing-what to look for

e) Why it is important; the impact of green event planning on the environment

Green Criteria's & Evaluation

1) Developing appropriate green objectives

a) Evaluating client needs and framing expectations

b) Assessing reasonable green goals and objectives (SMART)

c) Delivering to set objectives

2) Evaluating sustainability

a) Green Evaluations and Criteria Trends and Templates

b) Conduct sustainable pre, mid and post-event evaluations

c) Working with existing standards and developing your own

3) Calculating your carbon footprint

a) Tracking event waste

b) Managing disposal options

c) Reporting waste criteria and evaluating success levels

d) De-briefing at client and supply chain levels

 

Facilitator: Dr. Sacha Joseph-Mathews

Dr. Sacha Joseph-Mathews is a Marketing Professor at the Eberhardt School of Business at the University of the Pacific. Professor Joseph-Mathews received her PhD in Business Administration with a specialisation in Marketing and a Master of Science degree in Tourism and Hospitality Management from Florida State University. She holds a Bachelor of Arts degree in Mass Communications from the University of the West Indies, Mona Campus.

Dr. Joseph-Mathews has been working and teaching in Marketing and Tourism Management for over 10 years, teaching courses such as International Marketing, International Business, Marketing Management, Services Marketing, Advertising and Promotions, Hospitality and Services Management and Event Planning. She teaches at the undergraduate, graduate and executive levels, doing both curriculum training for the University of the Pacific, where she is employed full time as well as contract work for other institutions. In addition to her teaching responsibility at Pacific she has also developed and taught in the academic programme in Event Management for Sacramento State University and has taught several executive training programmes on topics such as Customer Service Management, Introduction to International Business, Advertising and Promotions, Workplace Communications and International Exporting for small businesses. She has made presentations to the Northern California World Trade Organisation on Strategies for International Market Entry and teaches Customer Service Strategies in an executive training programme at the Westgate Management Center in Stockton, California.

 

Details

Date View Event Calendar
Time 8:30 pm – 4:30 pm
Duration 2 Days
Cost TT $3,000.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope

Contact

Tel: 645-6700
Fax: 662-1411

Coordinators:

Brent Cassim - ext. 330
Anastasia Mohammed - ext. 328

E-mail:  openenrolment@lokjackgsb.edu.tt

Certification

Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.

 

  

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