A Basic Toolkit for Public Relations


In this changing environment, Public Relations is still the main form of providing the general public information about an organization. There are various ways of using this medium which incorporates old school techniques as well as the new technology. PR activities will always be sustainable regardless economic climate changes, as it speaks to the basic fundamentals of communicating to the general public and actually is the essence required to help an organisation rally through bad times and bask in the glory of the good times.

Target Audience

  • The course is geared towards Public Relations Officers who wish to acquire more knowledge about the field.
  • Any member of the public who wishes to know more about Public Relations

Learning Objectives

By the end of this workshop, participants should be able to:

  • Explain origins of PR, both locally and internationally
  • Write a Communications Plan
  • Manage crisis communications
  • Identify & define the relationship between PR and the Community
  • Understand the relationship between PR and the Media
  • Write a Press Release
  • Develop an appreciation for PR and Social Media


Programme Outline

Topics covered in this workshop include:

History of Public Relations

  • How did it all start?
  • Internationally and locally

The Communications process

  • Understanding the elements of the Communications Process

Organisational Culture and Communications

  • The importance of Communications in Corporate Strategy
  • How Culture can affect communications and vice versa

Tips on writing a good press release

  • Tips every PR practitioner should know about Press Releases

PR and events

  • Fundamental Event Management Principles
  • Press Conferences/Product Launches etc.

Doing a Communications Plan

  • Defining objectives
  • Identifying stakeholders
  • Planning and executing a programme of action
  • Evaluation and Measurement

Crisis Communications

  • Planning for a crisis
  • Best Practices in dealing with Crisis Communications

The Role of PR and Community Relations

  • How can PR enhance Community Relations?

Best Practices in Dealing with the Media

  • Dialogue with a veteran journalist

Public Relations and Ethics ... an anomaly?

  • Understanding what is propaganda
  • Examining the Code of Ethics

The Synergy between Public Relations and the World Wide Web

  • Social Media


Facilitator: Ms. Nataki Kerr 

Ms. Nataki Kerr.


Date View Event Calendar 12th-13th August, 2014
Time 8:30 pm – 4:30 pm
Duration 2 Days
Cost TT $3,200.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope


Tel: 645-6700
Fax: 662-1411


Brent Cassim - ext. 330
Anastasia Mohammed - ext. 328

E-mail:  openenrolment@lokjackgsb.edu.tt


Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.



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