In this changing environment, Public Relations is still the main form of providing the general public information about an organization. There are various ways of using this medium which incorporates old school techniques as well as the new technology. PR activities will always be sustainable regardless economic climate changes, as it speaks to the basic fundamentals of communicating to the general public and actually is the essence required to help an organisation rally through bad times and bask in the glory of the good times.
- The course is geared towards Public Relations Officers who wish to acquire more knowledge about the field.
- Any member of the public who wishes to know more about Public Relations
By the end of this workshop, participants should be able to:
- Explain origins of PR, both locally and internationally
- Write a Communications Plan
- Manage crisis communications
- Identify & define the relationship between PR and the Community
- Understand the relationship between PR and the Media
- Write a Press Release
- Develop an appreciation for PR and Social Media
Topics covered in this workshop include:
History of Public Relations
- How did it all start?
- Internationally and locally
The Communications process
- Understanding the elements of the Communications Process
Organisational Culture and Communications
- The importance of Communications in Corporate Strategy
- How Culture can affect communications and vice versa
Tips on writing a good press release
- Tips every PR practitioner should know about Press Releases
PR and events
- Fundamental Event Management Principles
- Press Conferences/Product Launches etc.
Doing a Communications Plan
- Defining objectives
- Identifying stakeholders
- Planning and executing a programme of action
- Evaluation and Measurement
- Planning for a crisis
- Best Practices in dealing with Crisis Communications
The Role of PR and Community Relations
- How can PR enhance Community Relations?
Best Practices in Dealing with the Media
- Dialogue with a veteran journalist
Public Relations and Ethics ... an anomaly?
- Understanding what is propaganda
- Examining the Code of Ethics
The Synergy between Public Relations and the World Wide Web
- Social Media
Facilitator: Ms. Nataki Kerr
Ms. Nataki Kerr.
|Date||View Event Calendar 12th-13th August, 2014|
|Time||8:30 pm – 4:30 pm|
|Cost||TT $3,200.00 (inclusive of training materials, refreshments and Certificate of Participation)
Please note that prices are subject to change without notice.
|Venue||Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Brent Cassim - ext. 330
Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.
Course Cancellation/ Reschedule Policy
Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).
ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.