Strategic Corporate Communications


Strategic Corporate Communications is an intense 3-day workshop that fast tracks participants in the design and execution of winning communications strategies.

The world's leading organisations have identified Strategic Corporate Communications as the key to sustaining their overall competitiveness. This is why public and private sector companies are investing heavily in training and development to sharpen their corporate communications edge.

In fact, a high impact, internal corporate communications team guarantees that powerful messages are delivered to effectively lead, motivate and persuade their internal and external target audiences. The results are: solid client relationships, increased public profile, greater business development, optimum profitability and

sustained success. This 3-day workshop sets the stage for those results, by providing participants with all the tools they need for executing every aspect of the corporate communications value chain, including:

  • Internal Communications
  • Strategic planning
  • Advertising and Promotions
  • Social media
  • Crisis Communications
  • Media Planning and Management
  • Public Relations


Target Audience

Professionals who hold corporate communications portfolios in the public and private sectors, including:

  • Corporate Communications Specialists
  • Marketing Officers
  • Media Relations Officers
  • Public Relations Officers


Learning Objectives

At the end of this workshop, participants should have the confidence and capability to:

  • Apply strategic thinking to tactical communication initiatives.
  • Develop and execute creative, strategic corporate communications campaigns.
  • Effectively manage the media and handle difficult media inquiries.
  • Re-coup from bad public relations and image crises.
  • Successfully incorporate social media with current communication programmes.

Programme Outline

An introduction to Strategic Corporate Communications:

  • The Basics of Communications
  • The Role of Corporate Communications in the organisation's success
  • The Corporate Communications Plan

Developing and Executing the Winning Strategic Corporate Communications Strategy:

  • Advertising and Promotions
  • Public Relations: Transforming Bad PR to Good PR
  • Crisis Communications
  • Corporate Social Responsibility
  • Social Media

Internal Communications:

  • The purpose of internal communications in optimising the organisation's efficiency
  • Elements of internal communications

Crisis Communications

Media Management:

  • Optimising Media Coverage
  • Managing Negative Publicity in the Media
  • Handling Media Inquiries
  • Media Planning


Facilitator: Mrs. Monique McSween 

Mrs. Monique McSween is a Strategic Communications and Public Relations Executive with exceptional writing and public speaking proficiency. For more than a decade, Mrs. McSween has been recognised for formulating breakthrough communications programmes, strategic and business plans, speeches, statements and feature addresses, as well as effective branding and message development strategies for Heads of Government and business leaders in the United States and the Caribbean. She has a solid reputation in the public and private sectors for designing and implementing effective, multi-faceted strategic development and communications programs in culturally diverse environments. Mrs. McSween is ready to transfer best practices in policy development and writing for the success of world leaders.


Date View Event Calendar
Time 8:30 pm – 4:30 pm
Duration 3 Days
Cost TT $4,000.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope


Tel: 645-6700
Fax: 662-1411


Brent Cassim - ext. 330
Anastasia Mohammed - ext. 328



Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.



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