Emerging Markets


As companies seek competitive advantage in the global marketplace, they are forced to develop strategies to deal with growth and sustainability. This workshop examines the conditions for these strategies, how Emerging Markets differ and what blend of flexibility, innovation and commitment is appropriate for success in them?

This workshop emphasises business practices and characteristics of Emerging Markets. It provides participants with a wealth of knowledge and competences required to develop and flourish businesses in newly industrialised and developing regions and counties. It uses theories and principles of globalisation to explain how to find markets and do business with developing and non-westernised areas of the world.

Many businesses in Trinidad and Tobago are still concentrating their international efforts only on the US, well developed Western European countries and few Asian countries mainly Japan and China. The obvious reason being the level of familiarity with, and commonalities of their economic, cultural, political and technological environment. While the entire world provides opportunities for business, the level of ambivalence and challenges in entering all the markets remains different.

Target Audience

  • Small and medium size business owners who are considering internationalisation
  • Managers at all level currently involved or intent to be involved in globalisation
  • Public official and civil servants involved in foreign affairs and international trade policy development
  • Business consultants interested in attracting FDI or taking their clients to a higher level of global business operations
  • Graduate students and faculty interested in teaching and consulting international business courses
  • Anyone interested in professional and personal growth in this era of globalisation.

Learning Objectives

On successful completion of this workshop participants should be able to:

  • Demonstrate an understanding of the difference in business practices between the highly western industrialised countries and newly Industrialising nations of Asia, Africa, East Europe, Central and South America.
  • Explain why International Business Managers may standardise or not market development strategies
  • Appreciate the characteristics, business practices and know-how of these emerging markets
  • Develop a competence in identification and management of business opportunities in the emerging markets
  • Handle expatriates and local talents culture shocks
  • Develop strategies for sustainable business growth and competitive advantages within the emerging markets
  • Articulate the risks and benefits of "outsourcing" and "in sourcing" FDI, Strategic alliances etc
  • Identify the fundamental approaches to supplier selection, negotiation, and contracts
  • Articulate key trade-offs in global sourcing (multi-source/single-source, "arms-length" vs. close relationship, etc.)

Programme Outline

Topics covered in this workshop include:

  • Globalisation; trends and challenges
  • Why Emerging Markets ( Global and Regional perspectives)
  • Characteristic and Challenges of doing business in Emerging Markets
  • Risk Assessment for Emerging Markets ( Economic, Financial, Political, Technological etc)
  • Developing Managerial and Leadership Competence for Emerging Markets
  • Entry Modes and Strategies (Choosing and developing the best strategic options)
  • Strategic Planning and Operation Management for Emerging Markets
  • Logistics and Supply Chain Management for Emerging Markets
  • Sustainability modules and strategies for Emerging Markets

Facilitator: Dr. Ehiobuche 

As a graduate student Dr. Ehiobuche was involved in research, and projects related to North American Free Trade Agreement giving him the first hand exposure to the world of international trade, and US government foreign affairs policy. On graduation he worked for Puma Conglomerate Group, as a Foreign Trade Executive responsible for business development in developing countries. Later he served as a Senior Executive with Express Financials. His responsibilities involved recruiting and training Finance Executive for Mexico and South American countries.

For six years as a partner with SCAP Inc. a Mexican Based Consulting Firm Dr Ehiobuche and his team helped dozens of organisations develop and implemented Total Quality Management programmes, Change management programmes, organisational and leadership development programmes, internationalisation and globalisation projects. He developed and conducted seminars and managements devolvement training sessions around these topics for over two thousand hours in more than twenty countries and consequently published three books all related to TQM and globalisation.


Date View Event Calendar
Time 8:30 pm – 4:30 pm
Duration 2 Days
Cost TT $3,800.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope


Tel: 645-6700
Fax: 662-1411


Brent Cassim - ext. 330
Anastasia Mohammed - ext. 328

E-mail:  openenrolment@lokjackgsb.edu.tt


Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.



Follow Us on Twitter

Like Us on Facebook