Cross Cultural Management


The business landscape of the 21st century is one that is shaped and driven by the seemingly unhindered flow of money and goods and services across national borders. We have seen the collapse of many tangible barriers to cross border trade, the growing prominence of supranational organisation and an increasing thrust towards regional economic integration. Coupled with this, the pace of development in information, communication and transportation have helped to make the world's market more accessible to all who is able to connect into the flat, connected global network. All of these developments have meant that businesses, governments and NGO's must now consider the global space as its sphere of interest.

Some practitioners have argued that the convergence of markets are more along the lines of "glocalization" in that customers wants to enjoy the same level of goods and services but is demanding an experience that is tailored to their unique purpose, liking and comfort. Success in this scenario would require that the global managers of tomorrow being able to understand the unique needs of varied customers and business partners. Also employees must have the ability to understand and deliver the service experience to the unique needs of the customers. One critical ingredient for success in this varied global menu is the ability of managers and employees to appreciate the cultural differences of its business partners and current and potential customer base and be able to adapt its offerings to meet these needs.

To this extent this workshop is designed to make participants aware of and appreciate the milieu of cultural differences in their immediate and distance environments.

Target Audience

  • Persons who are involved in cross border business relationships
  • Persons in organisations that are planning to be involved in cross border business relationships.
  • Customer service personnel serving diverse markets.
  • Leaders and participants of diversified teams.
  • Persons who want to better understand their cultural perspective in relationship to their fellow workers and organisation

Learning Objectives

Upon completion of this workshop, participants should be able to:

  • Appreciate the importance of cultural differences in human relations and business transactions.
  • Better evaluate themselves as a cultural being.
  • Identify their unique position along the communication style continuum.
  • Relate to the impact of culture shock.
  • Assess their cultural compass in relation to internal and external stakeholders.
  • Apply the use of models and techniques to improving cross cultural dialogue and electronic communication.

Programme Outline

Getting into Focus

  • What's in a Name
  • Behind our Eyes

Knowing Your Cultural Self

  • Fact or Feeling
  • Communication Style Continuum

Understanding the Intercultural Perspective

  • Culture Shock
  • Double Loop Thinking – Seeing two perspectives
  • E-mail Intent vs. Impact

Working Together

  • The Cultural Compass
  • PALS Dialogue

Facilitator: Mr. Balraj Kistow

Mr. Balraj Kistow is a Lecturer in the areas of International Business, Accounting and Finance and the Programme Director for the Master of Small and Medium Enterprise Management (MSMEM). He is a Doctoral candidate at the Lok Jack GSB specialising in the impact of culture on international business relationship. He has previously worked in the financial sector and as a utility regulator.


Date View Event Calendar
Time 8:30 pm – 4:30 pm
Duration 2 Days
Cost TT $3,000.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope


Tel: 645-6700
Fax: 662-1411


Brent Cassim - ext. 330
Anastasia Mohammed - ext. 328



Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.



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