Digital Marketing for Marketing Professionals

Overview

'Catching the digital wave'

digital-marketing

The global media landscape is fracturing and transforming beyond recognition. The old models have gone. Brand owners and their agencies need to reinvent themselves and reinvent the way they first reach and then engage with their customers.

This new reality requires new perspectives, new skills, new knowledge to be obtained, absorbed and implemented.

The purpose of the workshop is to impart some fascinating case histories from around the globe and then through a series of exercises, adapt those learnings to create new solutions based on real life issues facing key brands.

Specifically participants will learn about Branded Entertainment, how to develop rich on line content, Alternative Reality Gaming, Branded channels, new developments like Intel's Miomni platform and how to make the web live, how to use traditional media to benefit new media and more!

Target Audience

This workshop will be beneficial to:

  • Company Directors
  • Marketing Directors & Managers
  • General Managers
  • Seasoned Marketing Professionals
  • Business Developers

Programme Outline

Topics to be covered over this 2-day workshop include:

Macro Topics

  • How the media landscape is fracturing?
  • Brand stakeholders reinventing themselves from 'monologue to dialogue'

Specific Topics

  • The new US$40b Branded Entertainment Sector...what is it and how to get involved
  • The art and science of creating rich digital media
  • The all persuasive power of Social Media and how brands must learn to operate in this sector
  • Narrow band TV channels... how brands can become commissioning editors
  • The mobile revolution
  • Mind blowing new digital developments
  • Alternative Reality Gaming (ARG's)
  • How will all this lead to new partnerships, new relationships, new dynamics, new business models, and new profit opportunities?

Facilitator: Mr. Russ Jarman Price

Mr. Russ Jarman Price co-founded Still Price Court, which grew from 0 to £168m billings in 8 years making it the fastest growing advertising agency ever, servicing global clients like Unilever, Coca Cola and IBM. He also co-founded Initiative Media - still one of the largest media companies in the world.

During this time he also co-founded Tony Kaye's first production company - their first commercial won the coveted Lion D'or at Cannes Lions. Tony is one of the world's leading commercial and film directors.

Russ sold the advertising agency and then switched industry to become Creative Director of Winchester Entertainment, the company behind such 'Brit Hit' movies as Shooting Fish and Divorcing Jack. Russ wrote and produced several long running international TV series and worked with Rolling Stone Bill Wyman on an award-winning documentary series on the history of the Blues.

During this time Russ was also Non-Executive Chairman of top-ten digital agency DNA.

Russ was a judge at the 2007 Emmys and has spoken at many conferences and events, including the Cannes Film Festival and MipTV.

Recruited back into Advertising by WPP, Russ was Creative Partner for the Ogilvy Group and in charge of the Branded Entertainment Division. Currently, he is Executive Director of IOM Caribbean.

Details

Date View Event Calendar 29th-30th January, 2015
Time 8:30 pm – 4:30 pm
Duration 2 Days
Cost TT $4,200.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope

Contact

Tel: 645-6700
Fax: 662-1411

Coordinators:

Tamara Edwards - ext. 157
Jamie Kendall - ext. 155

E-mail:  openenrolment@lokjackgsb.edu.tt

Certification

Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.

 

  

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