Building and Executing Strategy


In today's increasingly complex business environment, having an effective strategy process has never been more essential. Strategy drives all business disciplines.

This programme is designed to help you develop strategic intuition and highlight application of strategy. It will provide you with simple and straightforward techniques for skillfully developing and effectively executing successful, highly differentiated strategies. In essence, the programme will help participants to think strategically about their company, its present business position, long term direction, resources and competitive capabilities along with its opportunities for gaining advantage in the market place.

Target Audience

You will find Building and Implementing Strategy most beneficial if you are a:

  • Manager, at any level
  • Senior staff-person with the responsibility for some aspect of strategy development
  • Senior staff-person with responsibility for several operating units
  • Staff personnel with the responsibility for supporting a manger in his/her development of strategy

Learning Objectives

On completion of this workshop you should be able to:

  • Develop, design, and implement the right strategy
  • Distinguish goals from strategy
  • Analyze dominant patterns in strategic thinking
  • Understand personal and organizational values to help formulate strategy
  • Understand the managerial tasks which are associated with the implementation and execution of strategy
  • Align the organization's resources and success factors to ensure accomplishment of the strategy
  • Improve your ability to anticipate change and its implications
  • Improve your skills at customer and competitive analysis
  • Develop action plans to deal with strategy issues existing in the organization
  • Examine strategic options during periods of declining demand

Programme Outline




  • Overview of Planning
  • What is Strategy
  • Strategic Planning Process
  • Defining Your Challenge
  • Assessing the External Environment - Industry and competitive analysis
  • Working Group assignment




  • How well is the present strategy working
  • SWOT Analysis
  • Analyzing the use of resources and capabilities
  • Reviewing the company's value chain
  • Working group assignment




  • Strategy for competing in a stagnant or declining industry
  • Strategy for weak and crisis ridden businesses


  • A framework for strategy execution
  • Management tasks to facilitate strategy execution

Facilitator: Dr. Colin McDonald

Dr. Colin McDonald holds a B.Sc in Economics and Management from the University of the West Indies, Cave Hill Campus. On the completion of such studies he worked in the Public Service of Trinidad and Tobago as a Socio- Economic Planner, Project Analyst and an Economist. He then went to complete an M.Sc. specialising in Project Planning and Implementation from the International Training Centre, International Institute For Aerospace Surveys and Earth Sciences in The Netherlands (Holland). He later went on and completed a PhD in Economics at the University of Goettingen in Germany. Dr. McDonald is bilingual and speaks German fluently.

After his M.Sc. studies he worked as a Senior Project Analyst in the Public Service. He then worked with a Regional Institution as its Regional Programme Officer around the Caribbean. As Regional Programme Officer, Dr. McDonald worked in the areas of Research, Training, Institutional Strengthening, Rural Development and Entrepreneurial Development in Barbados, Dominica, Guyana, Jamaica, St. Lucia, St. Vincent and Trinidad and Tobago.

He was also employed as the Project Coordinator at the Policy Research and Development Institute of the Tobago House of Assembly. Presently he heads the Academic Unit of the Arthur Lok Jack Graduate School of Business, University of the West Indies. In the past he has done consultancies for a number of local, regional and international institutions such as PAHO/WHO, UNDP, ILO, and the W. K. Kellogg Foundation. The Caribbean Network for Integrated Rural Development (CNIRD), National Development Foundations of Dominica and St. Lucia. He is also the author of the book - Small Enterprise Development in Mini - Island Economies: The Case of Tobago, European University Press, and Peter Lange Publishers.

Dr Karen Murdock holds a B.Sc in Agribusiness Management and an M.Sc in International Business from the University of the West Indies. Additionally, she holds a M.Sc in Business Organisation and a Diploma of Advanced Studies from the Universitat Autònoma de Barcelona where she also completed a Ph.D in Business Creation, Strategy and Management. Dr Murdock is the recipient of the European Doctorate Mention for work done at Växjö University in Sweden.

Dr Murdock has written about issues affecting entrepreneurial firms in the Caribbean and the impact of public policy on entrepreneurship and innovation activities. She is committed to research which provides useful information and insights to further the development of entrepreneurship and innovation education and practice especially in the Caribbean context.

She has taught at Northern Caribbean University and worked in administration at the University of Technology (UTECH), Jamaica. Dr Murdock has also worked in international consulting and banking.


Date View Event Calendar
Time 8:30 pm – 4:30 pm
Duration 3 Days
Cost TT $4,000.00 (inclusive of training materials, refreshments and Certificate of Participation) 
Please note that prices are subject to change without notice.
Venue Arthur Lok Jack Graduate School of Business
Max Richards Drive,
Uriah Butler Highway, North West,
Mt. Hope


Tel: 645-6700
Fax: 662-1411


Brent Cassim - ext. 330
Sunil Nowbutt - ext. 343



Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.

Course Cancellation/ Reschedule Policy

Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).

ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails.



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