Graduate Programmes Information
Master of Marketing
Lok Jack GSB Master of Marketing Brochure (2MB)
Welcome
Congratulations on your decision to continue your education in management. Forward-thinking professionals who understand the changing marketplace and who can implement sound marketing strategies are critical to successful businesses worldwide. The Lok Jack GSB Master of Marketing programme is leading the way in producing these dynamic professionals.
Business organisations today are facing unprecedented change. Increased complexity and competition in domestic and global markets, plus higher expectations and tougher demands from customers and consumers, require more sophisticated marketing. To cope with new and changing market conditions, managers need a greater sensitivity and awareness of the special circumstances now facing them.
More sophisticated marketing management requires everything from new methods of market segmentation and analysis, strategy formulation and implementation to innovations in new products, technological development, and buying and selling.
Lok Jack GSB has an excellent reputation for the development and teaching of management courses which are varied, interesting an relevant to your career needs. Our practical and theoretical knowledge of domestic and international business, both public and private, gained in companies and through rigorous academic research, places us in an ideal position to develop an advanced degree in marketing.
The objectives of the programme are to introduce you to, and develop the concepts of, marketing and the role of marketing management in a variety of organisations - consumer, industrial, financial, service, profit and non-profit - together with an appreciation of marketing in a strategic sense.
Specifically, you will be provided with a stimulating and intellectually challenging management development programme, along with a rigorous education in the concepts and techniques of marketing management. The programme advances your career in marketing management whilst offering scope to pursue further academic work in this area.
Please contact the Academic office for an appointment to further explore the exciting learning opportunities our Master of Marketing programme offers. Thanks again for considering Lok Jack GSB for your graduate education.
Who Should Apply?
Subject to the University's General Regulations governing Master Degrees, persons meeting the following criteria are eligable to apply for admission into the programme:
- Possess a first degree at honours level or an equivalent qualification acceptable to The University of the West Indies.
- Willing to commit themselves to a rigorous two (2) year programme.
- Students whose native language is not English must be willing to undertake a Test of English as a Foreign Language (TOEFL).
How To Apply?
Please use both links below to submit your application electronically.
Submission of Documents for Applications
http://www.sta.uwi.edu/postgrad/apply.asp#online
FAQs
Why a Lok Jack GSB Master of Marketing Degree?
With an emphasis on the application of cutting-edge marketing concepts, tools and techniques in real world business settings, this unique programme is designed to provide students with an opportunity to:
- Master knowledge in various areas within the field of marketing and related fields.
- Acquire hands on experience applying various marketing concepts, tools, and techniques in real world business settings through participation in practicums, internships, and company-sponsored projects.
- Develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums and in real-world business settings.
What is the difference between the MS-Marketing programme and the MBA programme?
The Master of Marketing is designed to allow students to focus more specifically on marketing. Another difference is that the MBA programme requires at least two years post-undergraduate work experience. The Master of Marketing programme does not have this requirement (although some students have a year or two of post-undergraduate work experience). Since many of the Master of Marketing students have limited business experience, the programme is designed to be very applications oriented. Each semester students work on real marketing projects for companies. Opportunities are provided, through small group interactions with visiting executives and a required marketing leadership seminar, for students to interact with marketing leaders.
We encourage you to visit our web site frequently to get more information and connect with our students, alumni and faculty.
Our academic staff will be happy to answer your questions.
Please contact us for further information.